In the Fall of 2022 we had the opportunity work with Firebase, Google’s web and app development platform, to produce their first summit since 2019 end-to-end. Hosted at Pier 57 in New York City, the program consisted of a keynote in front of a full audience followed by a series of expert-led classes and breakouts.

Our team was tasked with planning and executing the environmental design for the space. We also built out the programs speaker presentations, run-of-show assets, swag, and managed the livestream and video sessions.

Agency: GPJ

Creative Director: Shanna Rojas

Art Director: Jennifer Rodriguez

Graphic Designer: CJ Curran

As one of Google’s flagship events, I/O is an annual conference and exhibition that that connects over 3,000 developers across the globe with on-demand content and accessible networking opportunities. That includes roughly 120 technical sessions, 100 demonstrations from industry leading developers, and more. The latest product news and technology updates are presented with live keynotes that are broadcasted globally. Held in Mountain View, CA, Google I/O returned to an in-person conference in 2022, after a brief hiatus due to COVID-19.

GPJ supported Google Developer Studio with presentation beautification for over 100 sessions, broadcast ROS and social design, as well as video production. Our team successfully leveraged the I/O visual identity to deliver roughly 75 social media posts across multiple channels.

Flutter is Google’s open-source UI software development kit platform. In January of 2023 the Flutter Forward developer conference was hosted in Nairobi, Kenya, and streamed across the globe. This event previewed some of the latest of Flutter technology updates and future offerings. Africa is one of the fastest-growing technology sectors in the word and Kenya, specifically, has become a major hub for developers. Flutter Forward also featured a number a keynote, products discussions, and Q&A that was broadcasted live.

With a short runaway, out team was tasked with the leading the experiential strategy as well executing the environmental design and production. GPJ also supported with video production and deck beautification.

Mass Media Expo is an immersive daylong exhibition attended by over 500 film and media industry members and one of New England’s Largest media conventions. This years new theme, Future Forward, required a fresh, contemporary visual identity that reflected some of the major trends and rapid changes taking place in our industry.

There are few neighborhoods in the United States so synonymous with a cultural icon as Kenmore Square, with its neon Citgo sign flashing high above the Boston skyline. For the inaugural TEDx Kenmore Square in April of 2019, It was important to develop a visual identity that honors the spirit of TED along with the local community and diversity of ideas that intersect down the road from Fenway Park.

Photography: Karen Elliott Greisdorf

www.kegphotography.com 

UMass Amherst has been a trailblazer in education since it was founded in 1863. But, to truly be successful, UMass Amherst had to show that it is a school that launches real pioneers. “Be Revolutionary” is a call-to-action that challenges all of us to make a difference. This campaign would promote aspirational alumni for students and parents alike. By leveraging assets that ELEMENT had collected over the years, we would create a series of relevant content that would continuously engage our audience.